Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente.
Material type: TextPublication details: Harlow, England ; New York : FT/Prentice Hall, 2004.Description: xvii,239 p. : illISBN:- 0273651927 (pbk. : alk. paper)
- 658.8 RAN
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Dept. of Futures Studies Processing Center | Dept. of Futures Studies | 658.8 RAN (Browse shelf(Opens below)) | Available | DFS3910 |
Includes bibliographical references (p. 219-230) and index.
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