Marketing strategies : (Record no. 330409)

MARC details
000 -LEADER
fixed length control field 00691cam a22001934a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273651927 (pbk. : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ranchhod, Ashok.
245 10 - TITLE STATEMENT
Title Marketing strategies :
Remainder of title a twenty-first century approach /
Statement of responsibility, etc. Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England ;
-- New York :
Name of publisher, distributor, etc. FT/Prentice Hall,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xvii,239 p. :
Other physical details ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 219-230) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gauzente, Claire.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tinson, Julie.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Futures Studies Dept. of Futures Studies Processing Center 05/12/2019   658.8 RAN DFS3910 05/12/2019 05/12/2019 Book