Marketing strategies : (Record no. 330409)
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000 -LEADER | |
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fixed length control field | 00691cam a22001934a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273651927 (pbk. : alk. paper) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | RAN |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ranchhod, Ashok. |
245 10 - TITLE STATEMENT | |
Title | Marketing strategies : |
Remainder of title | a twenty-first century approach / |
Statement of responsibility, etc. | Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Harlow, England ; |
-- | New York : |
Name of publisher, distributor, etc. | FT/Prentice Hall, |
Date of publication, distribution, etc. | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii,239 p. : |
Other physical details | ill. ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. 219-230) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Form subdivision | Case studies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Gauzente, Claire. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Tinson, Julie. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dept. of Futures Studies | Dept. of Futures Studies | Processing Center | 05/12/2019 | 658.8 RAN | DFS3910 | 05/12/2019 | 05/12/2019 | Book |