Marketing strategies : a twenty-first century approach /
Ranchhod, Ashok.
Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. - Harlow, England ; New York : FT/Prentice Hall, 2004. - xvii,239 p. : ill. ;
Includes bibliographical references (p. 219-230) and index.
0273651927 (pbk. : alk. paper)
Marketing.
Marketing--Case studies.
Marketing research.
658.8 / RAN
Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. - Harlow, England ; New York : FT/Prentice Hall, 2004. - xvii,239 p. : ill. ;
Includes bibliographical references (p. 219-230) and index.
0273651927 (pbk. : alk. paper)
Marketing.
Marketing--Case studies.
Marketing research.
658.8 / RAN