Mass communication theory : foundations, ferment, and future

By:

Baran, Stanley J.; Davis, Dennis K.; Davis, Dennis

Material type: Text

TextPublication details: India Cengage Learning 2016Description: 408ISBN:

9788131529126

DDC classification:

302.2301 BAR.M

Summary: MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Dept. of Communication and Journalism Processing Center	Dept. of Communication and Journalism	302.2301 BAR.M (Browse shelf(Opens below))	Available		DCJ6255

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Previous	302.23 YAD Social Effects of Mass Media	302.23 ZAC Media Power - People, Politics and Public Interest	302.2301 BAR.M Mass Communication Theory	302.2301 BAR.M Mass communication theory : foundations, ferment, and future	302.2301 BER Media analysis techniques	302.2301 BER Media analysis techniques	302.2301 MOO Media/theory - Thinking about Media & Communications	Next

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future

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