Mass communication theory : foundations, ferment, and future

Baran, Stanley J.; Davis, Dennis K.; Davis, Dennis

Mass communication theory : foundations, ferment, and future - India Cengage Learning 2016 - 408

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future

9788131529126

302.2301 / BAR.M