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Mass communication theory : foundations, ferment, and future

By: Material type: TextTextPublication details: India Cengage Learning 2016Description: 408ISBN:
  • 9788131529126
DDC classification:
  • 302.2301 BAR.M
Summary: MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future
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Book Book Dept. of Communication and Journalism Processing Center Dept. of Communication and Journalism 302.2301 BAR.M (Browse shelf(Opens below)) Available DCJ6255

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future

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