Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand / Keith Glanfield.

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Material type: Text

TextPublication details: New York: Routledge, 2018.Description: 224 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Book	Dept. of Commerce Processing Center	Dept. of Commerce	658.8 GLA.B (Browse shelf(Opens below))	1	Available		COM 8695
Book	Institute of Management Processing Center	Institute of Management	658.8B GLA (Browse shelf(Opens below))		Available		IMK15702

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8B FLO Branding a store : How to build successful retail brands in a changing market place	658.8B GAL Building brands : strategy and tactics	658.8B GEL Global brand strategy : unlocking brand potential across countries, culures and markets	658.8B GLA Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand /	658.8B HAI Brand failures : the truth about the 100 biggest brandinbg mistakes of all time	658.8B HAI Brand failures : the truth about the 100 biggest branding mistakes of all time	658.8B HAL Darwin's brands : adapting for success	Next

Includes bibliographical references and index.

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