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Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand /

Glanfield, Keith,

Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand / Keith Glanfield. - New York: Routledge, 2018. - 224 pages

Includes bibliographical references and index.

ISBN: 9781138064294 (hardback : alk. paper) 9781138064300 (pbk. : alk. paper)

Subjects--Topical Terms:
Branding (Marketing)
Organizational change.

Dewey Class. No.: 658.8B / GLA

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