Brand transformation : (Record no. 285334)

MARC details
000 -LEADER
fixed length control field 00588cam a22001698i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138064294 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138064300 (pbk. : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B
Item number GLA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Glanfield, Keith,
245 10 - TITLE STATEMENT
Title Brand transformation :
Remainder of title transforming firm performance by disruptive, pragmatic and achievable brand /
Statement of responsibility, etc. Keith Glanfield.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 224 pages
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Organizational change.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Copy number
        Dept. of Commerce Dept. of Commerce Processing Center 17/11/2020     658.8 GLA.B COM 8695 17/11/2020 17/11/2020 Book 1
        Institute of Management Institute of Management Processing Center 07/09/2020 3345.00   658.8B GLA IMK15702 07/09/2020 07/09/2020 Book