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Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand / Keith Glanfield.

By: Material type: TextTextPublication details: New York: Routledge, 2018.Description: 224 pagesISBN:
  • 9781138064294 (hardback : alk. paper)
  • 9781138064300 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8B GLA
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Book Book Dept. of Commerce Processing Center Dept. of Commerce 658.8 GLA-B (Browse shelf(Opens below)) 1 Available COM8695
Book Book Institute of Management Processing Center Institute of Management 658.8B GLA (Browse shelf(Opens below)) Available IMK15702

Includes bibliographical references and index.

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