CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka.

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Material type: Text

TextPublication details: New York, NY : Routledge, 2013.Edition: 1st EditionDescription: ix, 393 p. : illISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Book	Dept. of Commerce Processing Center	Dept. of Commerce	658.812 BAR.C (Browse shelf(Opens below))	1	Available		COM7178

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Previous	658.812 ALO-C Customer relationship management: Concepts and cases	658.812 BAL-C2 Customer driven services management	658.812 BAR.C Customer Relationship management	658.812 BAR.C CRM : the foundation of contemporary marketing strategy /	658.812 BAT.E Experiential marketing : Case studies in customer experience /	658.812 BIS.R Relationship Marketing: Concepts,Theories and Cases/	658.812 BLO-C Customer relationship management: Fast track solutions	Next

Includes bibliographical references (p. [369]-383) and index.

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