CRM : the foundation of contemporary marketing strategy /
Baran, Roger J.
CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka. - 1st Edition. - New York, NY : Routledge, 2013. - ix, 393 p. : ill. ;
Includes bibliographical references (p. [369]-383) and index.
9780415896566 (hbk.) 9780415896573 (pbk.) 9780203107577 (ebook)
Relationship marketing.
Customer relations
658.802 BAR.C
CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka. - 1st Edition. - New York, NY : Routledge, 2013. - ix, 393 p. : ill. ;
Includes bibliographical references (p. [369]-383) and index.
9780415896566 (hbk.) 9780415896573 (pbk.) 9780203107577 (ebook)
Relationship marketing.
Customer relations
658.802 BAR.C