CRM : (Record no. 285329)
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000 -LEADER | |
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fixed length control field | 00660cam a2200205 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780415896566 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780415896573 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780203107577 (ebook) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 BAR.C |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Baran, Roger J. |
245 10 - TITLE STATEMENT | |
Title | CRM : |
Remainder of title | the foundation of contemporary marketing strategy / |
Statement of responsibility, etc. | Roger J. Baran & Robert Galka. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st Edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York, NY : |
Name of publisher, distributor, etc. | Routledge, |
Date of publication, distribution, etc. | 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 393 p. : |
Other physical details | ill. ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. [369]-383) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Relationship marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Customer relations |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Galka, Robert J. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Dept. of Commerce | Dept. of Commerce | Processing Center | 17/11/2020 | 595.00 | 658.812 BAR.C | COM7178 | 09/11/2023 | 1 | 17/11/2020 | Book |