CRM : (Record no. 285329)

MARC details
000 -LEADER
fixed length control field 00660cam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415896566 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415896573 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203107577 (ebook)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 BAR.C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Roger J.
245 10 - TITLE STATEMENT
Title CRM :
Remainder of title the foundation of contemporary marketing strategy /
Statement of responsibility, etc. Roger J. Baran & Robert Galka.
250 ## - EDITION STATEMENT
Edition statement 1st Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 393 p. :
Other physical details ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [369]-383) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Galka, Robert J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Dept. of Commerce Dept. of Commerce Processing Center 17/11/2020 595.00   658.812 BAR.C COM7178 09/11/2023 1 17/11/2020 Book