Marketing research : planning, process, practice/ Riccardo Benzo, Marwa G. Mohsen and Chahiid Fourali.

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Material type: Text

TextPublication details: London: Sage, 2018Description: xiv, 410 pages : color illustrationsISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Campus Library Kariavattom Processing Center	Campus Library Kariavattom	658.83 BEN.M (Browse shelf(Opens below))	Available		UCL27224

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Previous	658.827 ZAR.H Handbook of brand management scales	658.83 BEL.Q Qualitative consumer and marketing research	658.83 BEN.M Markering research :	658.83 BEN.M Marketing research : planning, process, practice/	658.83 KUM.M Marketing research: A global outlook	658.83 MCN Business to business market research : understanding and measuring business markets	658.83 MUK.B Buying research	Next

Includes bibliographical references and index.

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