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Marketing research : planning, process, practice/

Benzo, Riccardo

Marketing research : planning, process, practice/ Riccardo Benzo, Marwa G. Mohsen and Chahiid Fourali. - London: Sage, 2018 - xiv, 410 pages : color illustrations ;

Includes bibliographical references and index.

ISBN: 1446294366 9781446294369

Subjects--Topical Terms:
Marketing research.
Qualitative method
Quantitative Method

Dewey Class. No.: 658.83 / BEN.M

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