Marketing research : (Record no. 223982)

MARC details
000 -LEADER
fixed length control field 00679cam a22002057i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1446294366
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446294369
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number BEN.M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Benzo, Riccardo
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title planning, process, practice/
Statement of responsibility, etc. Riccardo Benzo, Marwa G. Mohsen and Chahiid Fourali.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 410 pages :
Other physical details color illustrations ;
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative method
-- Quantitative Method
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mohsen, Marwa G.,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fourali, Chahid,
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://study.sagepub.com/benzo">https://study.sagepub.com/benzo</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Campus Library Kariavattom Campus Library Kariavattom Processing Center 10/12/2020   658.83 BEN.M UCL27224 10/12/2020 10/12/2020 Book