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Brand management :Co.creating meaningful brands

By:

Beverland, Michael

Material type: Text

Text

TextDescription: xvi, 400 pages : color illustrationsISBN:

1473951976 (hardback)
9781473951976 (hardback)
1473951984 (paperback)
9781473951983 (paperback)

Subject(s):

DDC classification:

658.827 BEV.B

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Campus Library Kariavattom Processing Center	Campus Library Kariavattom	658.827 BEV.B (Browse shelf(Opens below))	Available		UCL27740

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Previous	No cover image available No cover image available		No cover image available No cover image available			No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.812 RIC.C Customer-centric marketing: Supporting sustainability in the digital age	658.812 URV.C Customer relationship management	658.827 BAL.A Advances in Corporate Branding	658.827 BEV.B Brand management :Co.creating meaningful brands	658.827 BUR.I Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling	658.827 GAB.B Brand psychology: Consumer perceptions corporate reputations	658.827 HED.B Brand management: Research theory and practice	Next

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