Brand management :Co.creating meaningful brands (Record no. 222420)

MARC details
000 -LEADER
fixed length control field 00497cam a22001697i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1473951976 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473951976 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1473951984 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473951983 (paperback)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number BEV.B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Beverland, Michael,
245 10 - TITLE STATEMENT
Title Brand management :Co.creating meaningful brands
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 400 pages :
Other physical details color illustrations ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Campus Library Kariavattom Campus Library Kariavattom Processing Center 14/10/2019   658.827 BEV.B UCL27740 14/10/2019 14/10/2019 Book