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Brand management :Co.creating meaningful brands

Beverland, Michael,

Brand management :Co.creating meaningful brands - xvi, 400 pages : color illustrations ;

ISBN: 1473951976 (hardback) 9781473951976 (hardback) 1473951984 (paperback) 9781473951983 (paperback)

Subjects--Topical Terms:
Branding (Marketing)
Branding (Marketing)

Dewey Class. No.: 658.827 / BEV.B

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