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Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling

By:

Burmann, Christoph et al

Material type: Text

Text

TextPublication details: Germany Springer Gabler 2017ISBN:

9783658135607

DDC classification:

658.827 BUR.I

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Campus Library Kariavattom Processing Center	Campus Library Kariavattom	658.827 BUR.I (Browse shelf(Opens below))	Available		UCL26741

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Previous		No cover image available No cover image available			No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.812 URV.C Customer relationship management	658.827 BAL.A Advances in Corporate Branding	658.827 BEV.B Brand management :Co.creating meaningful brands	658.827 BUR.I Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling	658.827 GAB.B Brand psychology: Consumer perceptions corporate reputations	658.827 HED.B Brand management: Research theory and practice	658.827 HOR.B Brands with a conscience	Next

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