Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling (Record no. 221201)

MARC details
000 -LEADER
fixed length control field 00331nam a22001095i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783658135607
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number BUR.I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Burmann, Christoph et al.
245 00 - TITLE STATEMENT
Title Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Germany
Name of publisher, distributor, etc. Springer Gabler
Date of publication, distribution, etc. 2017
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Campus Library Kariavattom Campus Library Kariavattom Processing Center 20/03/2019   658.827 BUR.I UCL26741 20/03/2019 20/03/2019 Book