Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling
Burmann, Christoph et al.
Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling - Germany Springer Gabler 2017
9783658135607
658.827 / BUR.I
Identity-based brand management: Fundamentals - Strategy - Implementation - Controlling - Germany Springer Gabler 2017
9783658135607
658.827 / BUR.I