New strategic brand management Creating and sustaining brand equity long term /

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Material type: Text

TextPublication details: New Delhi : Kogan page India , 2004,2012.Edition: 5th edDescription: p.xiv+497ISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
General	Kerala University Library	Kerala University Library	X:51-8 P48,Q23 (Browse shelf(Opens below))	Available		292963
General	Kerala University Library	Kerala University Library	X:51-8 P48,Q23 (Browse shelf(Opens below))	Available		258476

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Previous	X:51-8 P45 Brands and branding /	X:51-8 P46 Beyond branding /	X:51-8 P47 Brand management checklist Proven tools and techniques for creating winning brands /	X:51-8 P48,Q23 New strategic brand management Creating and sustaining brand equity long term /	X:51-8 P48,Q23 New strategic brand management Creating and sustaining brand equity long term /	X:51-8 P49 Textbook of marketing management /	X:51-8 P5 Marketing management Text and cases /	Next

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