New strategic brand management Creating and sustaining brand equity long term /
Kapferer, Jean-noel
New strategic brand management Creating and sustaining brand equity long term / - 5th ed. - New Delhi : Kogan page India , 2004,2012. - p.xiv+497
8175542918
New strategic brand management Creating and sustaining brand equity long term / - 5th ed. - New Delhi : Kogan page India , 2004,2012. - p.xiv+497
8175542918