New strategic brand management (Record no. 131142)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00452nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8175542918 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapferer, Jean-noel |
| 245 ## - TITLE STATEMENT | |
| Title | New strategic brand management |
| Sub Title | Creating and sustaining brand equity long term / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Kogan page India , |
| Year of publication | 2004,2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | p.xiv+497 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20050614 |
| -- | 037/05 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 25/03/2013 | Modern Book Centre | X:51-8 P48,Q23 | 258476 | 495.00 | 12/08/2017 | General | ||||
| Kerala University Library | Kerala University Library | 18/12/2013 | Southern Book Star | X:51-8 P48,Q23 | 292963 | 495.00 | 12/08/2017 | General |