International handbook of market research techniques /
Birn, Robin J
International handbook of market research techniques / edited by Robin J Birn - 2nd ed. - London : Kogan Page in association with MRS, 2002. - xxvi, 594p. : ill. ;
This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.
Includes bibliographical references and index.
0749438657
Marketing research
332.6 / BIR/I
International handbook of market research techniques / edited by Robin J Birn - 2nd ed. - London : Kogan Page in association with MRS, 2002. - xxvi, 594p. : ill. ;
This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.
Includes bibliographical references and index.
0749438657
Marketing research
332.6 / BIR/I