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CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Routledge, 2013.Edition: 1st EditionDescription: ix, 393 p. : illISBN:
  • 9780415896566 (hbk.)
  • 9780415896573 (pbk.)
  • 9780203107577 (ebook)
Subject(s): DDC classification:
  • 658.802 BAR.C
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Book Dept. of Commerce Processing Center Dept. of Commerce 658.812 BAR.C (Browse shelf(Opens below)) 1 Available COM7178

Includes bibliographical references (p. [369]-383) and index.

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