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Understanding Korean webtoon culture : transmedia storytelling, digital platforms, and genres / Dal Yong Jin.

By: Material type: TextTextSeries: Harvard East Asian monographs ; 459.Publisher: Cambridge, Massachusetts : Harvard University Asia Center, 2022Description: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780674291317
  • 9780674291324
Subject(s): DDC classification:
  • 895.709 JIN (TB) 23/eng/20220926
LOC classification:
  • PN6790.K6 J56 2022
Other classification:
Contents:
Evolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webtoonists -- Webtoons' New Perspectives
Summary: "The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"-- Provided by publisher.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Institute of English Institute of English Text Book 895.709 JIN (TB) (Browse shelf(Opens below)) Available ENG16160

Includes bibliographical references and index.

Evolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webtoonists -- Webtoons' New Perspectives

"The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"-- Provided by publisher.

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