Sensory marketing : an introduction / Bertil Hultén.

By:

Hultén, Bertil

Material type: Text

TextPublication details: London: Sage, 2020.Edition: 1st editionDescription: 230 pagesISBN:

9781526423252

Subject(s):

Sensory marketing Sensory principles

DDC classification:

658.8Se HUL

Summary: "Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"--

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8Se HUL (Browse shelf(Opens below))	Available		IMK16670

"Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"--

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