Sensory marketing : (Record no. 582074)

MARC details
000 -LEADER
fixed length control field 00936nam a22001575i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526423252
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8Se
Item number HUL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hultén, Bertil,
245 10 - TITLE STATEMENT
Title Sensory marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Bertil Hultén.
250 ## - EDITION STATEMENT
Edition statement 1st edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 230 pages.
520 ## - SUMMARY, ETC.
Summary, etc. "Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"--
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sensory marketing
-- Sensory principles
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 16/12/2021 3740.43   658.8Se HUL IMK16670 16/12/2021 16/12/2021 Book