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Contagious : why things catch on / Jonah Berger.

By: Material type: TextTextPublication details: New York : Simon & Schuster, c2013.Edition: 1st Simon & Schuster hardcover edDescription: viii, 244 p. : illISBN:
  • 9781451686579 (hbk.)
  • 1451686579 (hbk.)
  • 9781451686593 (ebook)
Subject(s): DDC classification:
  • 658.8342 23 BER
Other classification:
Online resources:
Contents:
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Dept. of Futures Studies Processing Center Dept. of Futures Studies Entrepreneurship Development Cell 658.8342 BER (Browse shelf(Opens below)) Available DFSEDC107

Includes bibliographical references (p. [215]-233) and index.

Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.

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