Contagious : why things catch on / Jonah Berger.
Material type:
- 9781451686579 (hbk.)
- 1451686579 (hbk.)
- 9781451686593 (ebook)
- 658.8342 23 BER
Contents:
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
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Dept. of Futures Studies Processing Center | Dept. of Futures Studies | Entrepreneurship Development Cell | 658.8342 BER (Browse shelf(Opens below)) | Available | DFSEDC107 |
Includes bibliographical references (p. [215]-233) and index.
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
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