Contagious : why things catch on /

Berger, Jonah.

Contagious : why things catch on / Jonah Berger. - 1st Simon & Schuster hardcover ed. - New York : Simon & Schuster, c2013. - viii, 244 p. : ill. ;

Includes bibliographical references (p. [215]-233) and index.

Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.

9781451686579 (hbk.) 1451686579 (hbk.) 9781451686593 (ebook)


New products.
Consumer behavior.
Popularity

658.8342 / BER