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		Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by Heding, Tilde Knudtzen, Charlotte F Bjerre, Mogens Edition: Second edition. Material type: Text Publication details: New York: Routledge/ 2016 Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: 658.8343 HED.B. Add to cart (remove)
		Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin. by Sarin, Sharad Material type: Text Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010 Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.827 SAR.S. Place hold Add to cart (remove)
		Brands, competition law and IP / edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller. by Desai,Deven R,Ed Desai, Deven R Lianos, Ioannis Waller, Spencer Weber Material type: Text Publication details: UK, Cambridge, 2015 Availability: Items available for loan: Dept. of Law (1)Call number: 341.758 DES.B. Place hold Add to cart (remove)
		Brands and branding / Stephen Brown. by Brown, Stephen Material type: Text Publication details: London : Sage , 2016 Availability: Items available for loan: Institute of Management (1)Call number: 658.8B BRO. Place hold Add to cart (remove)
		Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins. by Tybout, Alice M Calkins, Tim Material type: Text Publication details: New Jersey: Wiley, 2019 Availability: Items available for loan: Institute of Management (1)Call number: 658.8B KEL. Place hold Add to cart (remove)
		Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis. by Lalaounis, Sotiris T Material type: Text Publication details: London Routledge 2021 Availability: Items available for loan: Campus Library Kariavattom (1)Call number: 658.827 LAL.S. Place hold Add to cart (remove)
		Fashioning China: precarious creativity and women designers in Shanzhai culture/ Sara Liao by Liao, Sara Material type: Text Publication details: London: Pluto Press, 2020 Availability: Items available for reference: International Centre for Marxian Studies & Research: Not for loan (1)Call number: 746.920951 LAI.F. Add to cart (remove)
		Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by Kumar, Nirmalya Steenkamp, Jan-Benedict E. M Material type: Text Publication details: London: Palgrave Macmillan, 2013 Online access: Online Resource Online Resource Online Resource Availability: Items available for loan: Dept. of Futures Studies (1)Call number: 658.827 KUM. Place hold Add to cart (remove)
		International luxury brand strategy / by Pierre Xiao Lu. by Pierre Xiao Lu Material type: Text Publication details: Oxon: Routledge, 2022 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 PIE. Place hold Add to cart (remove)