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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

By: Contributor(s): Material type: TextTextPublication details: New York: Routledge/ 2016Edition: Second editionDescription: xiv, 307 pagesISBN:
  • 9781138804685 (hardback)
  • 9781138804692 (pbk.)
Subject(s): DDC classification:
  • R 658.8343 HED.B
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Book Book Dept. of Commerce Processing Center Dept. of Commerce Non-fiction 658.8343 HED.B (Browse shelf(Opens below)) 1 Not For Loan COM8020

Includes bibliographical references and indexes.

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