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Advertising and the mind of the consumer: What works, what doesn`t, and why Sutherland, Max; Sylvester, Alice K by Series:
Edition: 2 edition
Material type: Text Text
Publication details: Allen&Unwin: Australia 2004
Availability: Items available for loan: Institute of Management (1)Call number: 659 SUT.
Advertising and the mind of the consumer: What works, what doesn`t, and why Sutherland, Max; Sylvester, Alice K by Series:
Edition: 2 edition
Material type: Text Text
Publication details: Allen&Unwin: Australia 2004
Availability: Items available for loan: Institute of Management (1)Call number: 659 SUT.
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