The Practice of Marketing/ by Kenneth R Runyon
Material type: TextPublication details: Columbus;Ohio: Charles E Merrill Publishing Co., 1982.Description: xi,616pISBN:- 0615098866
- 658.8 RUN/P
Contents:
Part 1:The Nature of Marketing--
Part 2:The Tools of Marketing--
Part 3:Marketing Communications and the Elements of Marketing--
Part 4:Special Topics in Marketing.
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 658.8 RUN/P (Browse shelf(Opens below)) | Available | USCA2673 |
Part 1:The Nature of Marketing--
Part 2:The Tools of Marketing--
Part 3:Marketing Communications and the Elements of Marketing--
Part 4:Special Topics in Marketing.
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