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The Practice of Marketing/ by Kenneth R Runyon

By: Material type: TextTextPublication details: Columbus;Ohio: Charles E Merrill Publishing Co., 1982.Description: xi,616pISBN:
  • 0615098866
Subject(s): DDC classification:
  • 658.8  RUN/P
Contents:
Part 1:The Nature of Marketing-- Part 2:The Tools of Marketing-- Part 3:Marketing Communications and the Elements of Marketing-- Part 4:Special Topics in Marketing.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 658.8 RUN/P (Browse shelf(Opens below)) Available USCA2673

Part 1:The Nature of Marketing--
Part 2:The Tools of Marketing--
Part 3:Marketing Communications and the Elements of Marketing--
Part 4:Special Topics in Marketing.

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