The Practice of Marketing/ (Record no. 653961)

MARC details
000 -LEADER
fixed length control field 00580nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0615098866
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RUN/P
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Runyon, Kenneth E.
245 ## - TITLE STATEMENT
Title The Practice of Marketing/
Statement of responsibility, etc by Kenneth R Runyon
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Columbus;Ohio:
Name of publisher Charles E Merrill Publishing Co.,
Year of publication 1982.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xi,616p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1:The Nature of Marketing--<br/>Part 2:The Tools of Marketing--<br/>Part 3:Marketing Communications and the Elements of Marketing--<br/>Part 4:Special Topics in Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 08/08/2022 658.8 RUN/P USCA2673 08/08/2022 Book