The Practice of Marketing/ (Record no. 653961)
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000 -LEADER | |
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fixed length control field | 00580nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0615098866 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | RUN/P |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Runyon, Kenneth E. |
245 ## - TITLE STATEMENT | |
Title | The Practice of Marketing/ |
Statement of responsibility, etc | by Kenneth R Runyon |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Columbus;Ohio: |
Name of publisher | Charles E Merrill Publishing Co., |
Year of publication | 1982. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xi,616p. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part 1:The Nature of Marketing--<br/>Part 2:The Tools of Marketing--<br/>Part 3:Marketing Communications and the Elements of Marketing--<br/>Part 4:Special Topics in Marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing--Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
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Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 08/08/2022 | 658.8 RUN/P | USCA2673 | 08/08/2022 | Book |