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Private label strategy : how to meet the store brand challenge Kumar, Nirmalya; Steenkamp, Jan-Benedict E M by Series:
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Material type: Text Text
Publication details: Harvard Business School Press: Boston 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8B KUM.
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Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by
Material type: Text Text
Publication details: London: Palgrave Macmillan, 2013
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Availability: Items available for loan: Dept. of Futures Studies (1)Call number: 658.827 KUM.
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