Customer Relationship Management/ by Ed.Peelen

By:

Peelen,Ed

Material type: Text

TextPublication details: Noida: Pearson, 2022.Description: xvi,433pISBN:

9789354498565

Subject(s):

DDC classification:

658.812 PEE/C

Contents:

1.Introduction-- Part I.Strategy and Organisation of CRM-- 2.Customer -supplier relationships-- 3.CRM as an Integral business strategy-- 4.The relationship-oriented organisation-- Part II.CRM Marketing Aspects-- 5.Customer Knowledge-- 6.Communication and Multichannels-- 7.The individualised customer proposition-- 8.The relationship policy-- Part III.Analytical CRM-- 9. Relationship data management-- 10.Data analyses and data mining-- 11.Segmentation and selections-- 12.Retention and cross -sell analysis-- 13.The effects of marketing activities-- 14.Reporting results-- Part IV.Operational CRM-- 15.Call centre Management-- 16.Internet and the website-- 17.Direct mail-- Part V.CRM Systems and their Implementation-- 18.CRM systems-- 19.Implementation of CRM Systems-- 20.The Future.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala	Study Centre Alappuzha, University of Kerala	658.812 PEE/C (Browse shelf(Opens below))	Available		USCA6151

1.Introduction--
Part I.Strategy and Organisation of CRM--
2.Customer -supplier relationships--
3.CRM as an Integral business strategy--
4.The relationship-oriented organisation--
Part II.CRM Marketing Aspects--
5.Customer Knowledge--
6.Communication and Multichannels--
7.The individualised customer proposition--
8.The relationship policy--
Part III.Analytical CRM--
9. Relationship data management--
10.Data analyses and data mining--
11.Segmentation and selections--
12.Retention and cross -sell analysis--
13.The effects of marketing activities--
14.Reporting results--
Part IV.Operational CRM--
15.Call centre Management--
16.Internet and the website--
17.Direct mail--
Part V.CRM Systems and their Implementation--
18.CRM systems--
19.Implementation of CRM Systems--
20.The Future.

There are no comments on this title.

to post a comment.