Customer Relationship Management/ (Record no. 669269)
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000 -LEADER | |
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fixed length control field | 01242nam a22001697a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789354498565 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 |
Item number | PEE/C |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Peelen,Ed. |
245 ## - TITLE STATEMENT | |
Title | Customer Relationship Management/ |
Statement of responsibility, etc | by Ed.Peelen |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Noida: |
Name of publisher | Pearson, |
Year of publication | 2022. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvi,433p. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1.Introduction--<br/>Part I.Strategy and Organisation of CRM--<br/>2.Customer -supplier relationships--<br/>3.CRM as an Integral business strategy--<br/>4.The relationship-oriented organisation--<br/>Part II.CRM Marketing Aspects--<br/>5.Customer Knowledge--<br/>6.Communication and Multichannels--<br/>7.The individualised customer proposition--<br/>8.The relationship policy--<br/>Part III.Analytical CRM--<br/>9. Relationship data management--<br/>10.Data analyses and data mining--<br/>11.Segmentation and selections--<br/>12.Retention and cross -sell analysis--<br/>13.The effects of marketing activities--<br/>14.Reporting results--<br/>Part IV.Operational CRM--<br/>15.Call centre Management--<br/>16.Internet and the website--<br/>17.Direct mail--<br/>Part V.CRM Systems and their Implementation--<br/>18.CRM systems--<br/>19.Implementation of CRM Systems--<br/>20.The Future. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Customer relations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Customer services |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Customer relations--Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 16/01/2023 | 579.00 | 658.812 PEE/C | USCA6151 | 16/01/2023 | Book |