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Marketing value metrics : a new metrics model to measure marketing effectiveness McDonald, Malcolm; Mouncey, Peter; Maklan, Stan

By: Material type: TextTextSeries: Publication details: Kogan Page 2014Edition: 2 editionDescription: 317 pISBN:
Subject(s): DDC classification:
  • R 658.8 MCD
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management R 658.8 MCD (Browse shelf(Opens below)) Available IMK13960

Southern Book Star SBS-T/407 dtd 1/1/2015

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