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Marketing value metrics : a new metrics model to measure marketing effectiveness

McDonald, Malcolm; Mouncey, Peter; Maklan, Stan

Marketing value metrics : a new metrics model to measure marketing effectiveness McDonald, Malcolm; Mouncey, Peter; Maklan, Stan - 2 edition - Kogan Page 2014 - 317 p - .

ISBN: BP.24.99

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: R 658.8 MCD

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