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Promoting nonprofit organizations : a reputation management approach / Ruth Ellen Kinzey.

By: Material type: TextTextPublication details: New York : Routledge, 2013.Description: xii, 231 p. : illISBN:
  • 9780415899260 (hardback : alk. paper)
Subject(s): DDC classification:
  • 659.28 KIN.P
Contents:
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement.
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Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Sociology Processing Center Dept. of Sociology 659.28 KIN.P (Browse shelf(Opens below)) Available SOC9215

Includes bibliographical references (p. [214]-223) and index.

Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement.

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