Promoting nonprofit organizations : a reputation management approach /
Kinzey, Ruth Ellen.
Promoting nonprofit organizations : a reputation management approach / Ruth Ellen Kinzey. - New York : Routledge, 2013. - xii, 231 p. : ill. ;
Includes bibliographical references (p. [214]-223) and index.
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement.
9780415899260 (hardback : alk. paper)
Nonprofit organizations.
Nonprofit organizations
659.28 / KIN.P
Promoting nonprofit organizations : a reputation management approach / Ruth Ellen Kinzey. - New York : Routledge, 2013. - xii, 231 p. : ill. ;
Includes bibliographical references (p. [214]-223) and index.
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement.
9780415899260 (hardback : alk. paper)
Nonprofit organizations.
Nonprofit organizations
659.28 / KIN.P