Insights for marketing management/ edited by Gabriel M .Gelb and Besty D Gelb

By:

Gelb, Gabriel M

Contributor(s):

Gelb, Betsy D.[joint comp.]

Material type: Text

TextPublication details: California: Goodyear Publishing Co., 1974.Description: vii,288pISBN:

0876204760

Subject(s):

Marketing--Management

DDC classification:

658.8 GEL/I

Contents:

Part 1:Insights into:The Real Face of Marketing-- Part 2:Insights into :The New Marketplace-- Part 3:Insight into :The Analytical /Strategic Approach-- Part 4:Insight into:Managing the Marketing Activity-- Part 5:Insight into:The Challenge to Marketing.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala	Study Centre Alappuzha, University of Kerala	658.8 GEL/I (Browse shelf(Opens below))	Available		USCA2685

Part 1:Insights into:The Real Face of Marketing--
Part 2:Insights into :The New Marketplace--
Part 3:Insight into :The Analytical /Strategic Approach--
Part 4:Insight into:Managing the Marketing Activity--
Part 5:Insight into:The Challenge to Marketing.

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