Insights for marketing management/

Gelb, Gabriel M.,

Insights for marketing management/ edited by Gabriel M .Gelb and Besty D Gelb - California: Goodyear Publishing Co., 1974. - vii,288p.

Part 1:Insights into:The Real Face of Marketing--
Part 2:Insights into :The New Marketplace--
Part 3:Insight into :The Analytical /Strategic Approach--
Part 4:Insight into:Managing the Marketing Activity--
Part 5:Insight into:The Challenge to Marketing.

0876204760


Marketing--Management

658.8 / GEL/I