Insights for marketing management/
Gelb, Gabriel M.,
Insights for marketing management/ edited by Gabriel M .Gelb and Besty D Gelb - California: Goodyear Publishing Co., 1974. - vii,288p.
Part 1:Insights into:The Real Face of Marketing--
Part 2:Insights into :The New Marketplace--
Part 3:Insight into :The Analytical /Strategic Approach--
Part 4:Insight into:Managing the Marketing Activity--
Part 5:Insight into:The Challenge to Marketing.
0876204760
Marketing--Management
658.8 / GEL/I
Insights for marketing management/ edited by Gabriel M .Gelb and Besty D Gelb - California: Goodyear Publishing Co., 1974. - vii,288p.
Part 1:Insights into:The Real Face of Marketing--
Part 2:Insights into :The New Marketplace--
Part 3:Insight into :The Analytical /Strategic Approach--
Part 4:Insight into:Managing the Marketing Activity--
Part 5:Insight into:The Challenge to Marketing.
0876204760
Marketing--Management
658.8 / GEL/I