Insights for marketing management/ edited by Gabriel M .Gelb and Besty D Gelb
Material type: TextPublication details: California: Goodyear Publishing Co., 1974.Description: vii,288pISBN:- 0876204760
- 658.8 GEL/I
Contents:
Part 1:Insights into:The Real Face of Marketing--
Part 2:Insights into :The New Marketplace--
Part 3:Insight into :The Analytical /Strategic Approach--
Part 4:Insight into:Managing the Marketing Activity--
Part 5:Insight into:The Challenge to Marketing.
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 658.8 GEL/I (Browse shelf(Opens below)) | Available | USCA2685 |
Part 1:Insights into:The Real Face of Marketing--
Part 2:Insights into :The New Marketplace--
Part 3:Insight into :The Analytical /Strategic Approach--
Part 4:Insight into:Managing the Marketing Activity--
Part 5:Insight into:The Challenge to Marketing.
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