Branding that means business/ Matt Johnson and Tessa Misiaszek.

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TextPublication details: London: The Economist, 2022.Description: 232 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management General Stacks	Institute of Management	658.8B JOH (Browse shelf(Opens below))	Available		IMK17281

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Previous	658.81CRM CUS Customer relationship management : emerging concepts, tools, and applications /	658.81CRM PEE Customer relationship management/	658.81CRM YOR New customer experience management: why and how the companies of the future address their customers' needs proactively/	658.8B JOH Branding that means business/	658.8B MOS Employer branding for dummies/	658.8B SAS Brand management practices: issues and trends/	658.8B VER Strategic planning in brand management/	Next

"the most insightful book on branding of the last 20 years" - Rory Sutherland

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