Branding that means business/ (Record no. 695280)

MARC details
000 -LEADER
fixed length control field 00479nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781788168663
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B
Item number JOH
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Johnson, Matt
245 ## - TITLE STATEMENT
Title Branding that means business/
Statement of responsibility, etc Matt Johnson and Tessa Misiaszek.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London:
Name of publisher The Economist,
Year of publication 2022.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 232 pages
500 ## - GENERAL NOTE
General note "the most insightful book on branding of the last 20 years" - Rory Sutherland
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Misiaszek, Tessa
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Institute of Management Institute of Management General Stacks 09/08/2023 599.00 658.8B JOH IMK17281 09/08/2023 Book