Branding that means business/ (Record no. 695280)
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000 -LEADER | |
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fixed length control field | 00479nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781788168663 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8B |
Item number | JOH |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Johnson, Matt |
245 ## - TITLE STATEMENT | |
Title | Branding that means business/ |
Statement of responsibility, etc | Matt Johnson and Tessa Misiaszek. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London: |
Name of publisher | The Economist, |
Year of publication | 2022. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 232 pages |
500 ## - GENERAL NOTE | |
General note | "the most insightful book on branding of the last 20 years" - Rory Sutherland |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Misiaszek, Tessa |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Institute of Management | Institute of Management | General Stacks | 09/08/2023 | 599.00 | 658.8B JOH | IMK17281 | 09/08/2023 | Book |