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Branding that means business/ Matt Johnson and Tessa Misiaszek.

By: Contributor(s): Material type: TextTextPublication details: London: The Economist, 2022.Description: 232 pagesISBN:
  • 9781788168663
Subject(s): DDC classification:
  • 658.8B JOH
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management General Stacks Institute of Management 658.8B JOH (Browse shelf(Opens below)) Available IMK17281

"the most insightful book on branding of the last 20 years" - Rory Sutherland

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